In the first step we provide a company overview, which includes the examination of the business and earnings model with elements like revenue streams, characteristics, product profitability, etc.
Another key topic is to dig into the sales process and the organization including the cooperation with partners, gaining insights on the customer landscape and behavior including churn rate, growth potential, etc.
Also, we analyse the organisational structures with focus on key talents, resources, and risks as well as the degree of innovation and key financials.
A basic product and service overview provides information about functionalities and features of the given product as well as the offered services. Moreover, we check if the product meets the market reality by readiness for innovation.
The requirements are checked by the embedding solutions into other product environments. Also, the product value propositions and differentiation criteria are topics that we cast a light on.
The performance check includes an adherent products and technology stack analysis as well as a background check of the performance on key purchase criteria including benchmark.
To identify the market position of a business, our key topics are about identifying the market size (lead market, target market, addressable market) for the target's solutions and products along with providing a market share assessment.
Furthermore, we offer a customer segmentation by industry and profile ("stereotypes") but also identifying market drivers and trends as well as opportunities and threats in the market due to strategic shifts.
Identification of key competitors and strategic groups falls within the scope along with the benchmarking of products and companies against core competitors.
In addition, we locate market entry barriers and competitive forces (lock-in effects, etc.), future "winner and loser" positions plus competitive threats of the business.
The strategic fit consists of two main topics. The first one is to implement the strategic fit to the overall strategy of the buy&build platform (ideal fit to the platform, synergies in sales, product developments, marketing, etc.)
The second topic is the validation of the business plan (under development) and key success drivers after the transaction.